Facebook is huge. 2 out of seven people in world are on Facebook. As the largest social network in the world, it has more than 1.94 billion active users, over 1.1 billion users are on Facebook on a daily basis.
With such a large user base, ignoring Facebook marketing really isn’t an option for most marketers, and businesses.
You can bet your ideal market is using Facebook nearly every day. The question is: how do you target all of those users with your marketing messages?
The good news is that the Facebook advertising platform allows you to laser focus on the specifics, targeting the type of people you’re really looking for.
You can target by location, demographics, and interests.
In this post, I’ll show you the basics of how to use Facebook to your advantage.